Recall the Work-Energy Theorem theorem. If the net work done by external forces on an object is zero, then total mechanical energy (kinetic and potential) is conserved. As tempting as it can be to say that energy is always conserved, the conservation of energy is highly dependent on your choice of system.
Experiment 1: You are initially holding an apple at rest a distance \(h\) above the ground, and you lower the apple and place it at rest on the ground.
Experiment 2: You are initially holding an apple at rest a distance \(h\) above the ground, and you drop the apple so that it is moving at speed \(v_f\) right before it hits the ground.
Suppose you have two positive point charges separated by some distance. A few minutes later, you find that the distance between the two point charges has increased.